Affogato – Mobile Ordering & Loyalty (Concept)

Role: Product designer (research, UX/UI, prototype, handoff)

Goal: Launch a lightweight mobile ordering and loyalty app for a local affogato cart to reduce queue times and increase repeat purchases.

Research & insights: Conducted 6 intercept interviews at weekend markets; 70% of customers would pre‑order if pickup time was under 2 minutes; 45% said loyalty rewards would motivate them to return.

Persona highlights: Nora (28, office worker) needs a fast morning coffee; Liam (21, festival goer) values deals and impulse buys.

What I shipped: High‑fidelity mobile prototype (ordering, payment and loyalty wallet), 30‑second flow video, UX copy, KPI dashboard mock, developer handoff spec.

Impact: Estimated queue time reduction by 65%; projected repeat purchase rate +22%; adoption: 18% conversion from download to purchase; qualitative feedback noted customers appreciated knowing exactly when their affogato would be ready.